Cover Girl Launches Its First Vegan Mascara at Target

Beauty brand CoverGirl recently launched a vegan version of its Lash Blast mascara—its first all-vegan mascara—at Target with additional retailers to come in January 2021. The new Lash Blast Clean Volume Mascara ($8) is made without parabens and sulfates and is instead infused with argan and marula oils. The new mascara is available in four colors (Black Brown, Black, Very Black, and Pitch Black) and comes in packaging that is made from 80 percent recycled paper.

In 2018, CoverGirl—which is not sold in China—obtained the Leaping Bunny certification from Cruelty Free International to ensure that its products are never tested on animals. CoverGirl’s new vegan mascara is part of its Clean Fresh line, its first all-vegan collection which debuted last year at Ulta stores. In addition to mascara, the Clean Fresh line features Skin Milk Foundation (a coconut milk-based formula available in 14 shades); Cream Blush (a plumping cheek color infused with hydrating hyaluronic acid); Cooling Glow Stick (a shimmery highlighter available in four shades); and Tinted Lip Oil (a liquid lip color available at CVS).