Deliveroo sees growth of 115% in vegan orders

Deliveroo has reported a growth of 115% in vegan orders since World Vegan Month 2019, indicating an encouraging surge in plant-based demand.

The app now has over 10,000 vegan and vegan-friendly restaurants across the UK, making it one of the fastest-growing categories on the platform. Deliveroo said the cities with the most vegan orders are Brighton, Bristol, London, Manchester and Edinburgh.

Veganism is far from a fad, and Deliveroo is demonstrating it is only growing in popularity as more people are choosing ethical food options nationwide. In fact, the first half of 2020 alone saw an increase in plant-based orders by 187%. 

The most popular vegan dishes ordered in the last month were:

1. Acai Berry Bowl from Juicebaby (London, Notting Hill)

2. Sneaky Clucker from Oowee Vegan (Bristol)

3. New York Melt from The Vurger Co (Brighton)

4. Sweet Potato Kiri Hodi from Mildreds (London, Camden)

5. Doner Kebab Wrap from What the Pitta  (Brighton)

6. Neat Burger from Neat Burger (London, Whitechapel)

7. Father Jack Burger from Biff’s Vegan Burgers & Wingz (Manchester)

8. Vegan Gyros Wrap from The Athenian Plant Based (Nottingham)

9. Quinoa Taco from by CHLOE (London, Oxford Circus)

10. The One and Only, Parmigiana Party from Purezza (London, Camden)

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The company said it has also made improvements to its tagging system on the app this year in response to the growing demand for vegan food, adding two new tags: ‘vegan’ and ‘vegan friendly’, to filter searches.

‘Never been easier’

Elena Devis, Commercial Manager and Vegan Category Lead, Deliveroo said, ‘It’s fantastic to see that Deliveroo customers are embracing the growing choices of vegan dishes available on the platform. Year on year we’ve seen huge growth in demand for plant-based food, and it is our goal as a company to be the go-to platform for healthy and vegan options’.

Dr Carys Bennett, Senior Corporate Liaison, PETA said, ‘PETA is thrilled to partner with Deliveroo to share some of the delectable vegan options that can be delivered to your door this World Vegan Month. With decadent dishes including vegan fried chicken, pepperoni pizza, fish and chips, and cheesecake, it’s never been easier or more delicious to make a change that will benefit your health, our planet, and the animals we share it with.’

This encouraging news comes after Bristol-based Oowee Vegan claimed the title of Restaurant of the Year at the Deliveroo Awards in 2019. Although this year’s awards don’t feature a vegan finalist for the top prize, the vegan category is looking extremely strong.

Click here to read all about the Deliveroo Food Awards.